You Shouldn't Let Your Web Designer Do SEO: It's Not His /Her Job

web site design Massachusetts

web site design Massachusettss are not Search Engine Optimization (SEO) specialists, and similarly SEO specialists are not web designers, although there are some professionals who can do both if absolutely necessary but with limited success. You get what you pay for, and although some web designers are Jacks of all trades you have to remember the other half of this saying, which is "master(s) of none." In other words if a person spreads him/herself and does a multitude of tasks related to design they might not all be excellent. Let's face it, someone may be able to do a lot of things to a competent level, but there are others who do one or two those things excellently. Therefore if you want the best web site, then you might have to employ a graphics expert plus one who understands codes, plus an SEO specialist so that you get the maximum out of your site.

A web site design Massachusetts will help to enhance your site's image and a good web designer will take your ideas and concepts for you site and turn them into reality. That is what a web designer is paid to do. The SEO specialist, on the other hand is paid to work with the backlinks, images, titles and content of your site, to make sure it has ample exposure online and to increase its position in the Search Engine's Rankings Pages (SERPS).

Your site may need a facelift in terms of its design because nothing has been done to it for the last nine years or more, and it is likely that this face lift will help improve the SERPS position of your site, as the web designer will make your page more user-friendly and more attractive and easier to use for you visitors. Your bounce rate may be lower, as people don't exit your pages quickly, because your site appeals to the eye. All these things will improve your rankings in the SERPS, but this is another side of SEO. Visuals are important and so is an appealing site design. However SEO specialists look at optimizing your site in a different way and SEO is their primary focus, whereas it is not a primary focus for a web designer. Perhaps you need people to work on your site's visual image and then you will need the services of an SEO specialist so that your site climbs even higher in the SERPS.

A good SEO specialist will start by getting your site on social media sites such as Facebook, Google+, and Twitter and on the social bookmarking pages of Stumble Upon Digg, Delicious and so on. Your web designer will make your web site attractive to look at and your SEO expert will get your site looked at by more people, which means more potential customers. Employing both experts means that you are using the best means at your disposal of optimizing your site so that you attract the maximum number of potential customers. The SEO specialist will look at your conversion rates and estimate what more needs to be done so that the number of visitors turns into a high number of customers. A web designer doesn't do this.




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